How KHS People Integrates Tech and Data to Shape the Future for Professionals

Posted by

Kate Harry Shipham

Posted on

Feb 12, 2025

In the fast-paced legal industry, professionals need access to precise, data-driven insights to navigate career growth, compensation trends, and team dynamics. KHS People is at the forefront of this transformation, leveraging technology and data to provide legal marketers and firm leaders with the resources they need to make informed decisions.

At the heart of this innovation is the KHS People Salary Data & Insights report, the only comprehensive resource dedicated to understanding compensation trends, team structures, and career development within legal marketing. By integrating cutting-edge data analytics and technology-driven methodologies, KHS People empowers professionals at every level to strategize and grow effectively within their roles.

The Power of Data-Driven Insights

Our report is a game-changer for legal marketing professionals and C-suite executives alike. This report is meticulously designed to ensure that salary trends, team dynamics, and career development patterns are clearly understood, fostering transparency in an industry where such insights are often scarce.

Each year, KHS People refines its data collection process to enhance accuracy and relevance. The survey, open for two months, gathers responses across a spectrum of roles—from assistants to top executives—covering more than 30 critical questions related to salary structures, bonuses, firm sizes, work arrangements, and job satisfaction.

With participation expanding across 50+ cities and a significant increase in participation, the 2024 report is the most inclusive and insightful to date. This proprietary data set provides unparalleled clarity into compensation practices within legal marketing, offering professionals the tools to make strategic career moves.

Key Innovations in the 2024 Report

The latest edition of the report introduces several new sections designed to address the evolving needs of legal marketing professionals:

General Participation Data

A remarkable increase in survey participation, more than doubling from the previous year.
Contributions from over 50 cities, allowing for a more robust, geographically diverse analysis of compensation trends.

Teams & Connectivity

Examines how hybrid, in-office, and remote work models impact collaboration and productivity.
Provides data-driven insights into team structure optimization to enhance performance and workplace efficiency.

Career Paths & Professional Development

Explores how legal marketing managers engage with teams to set career goals and growth trajectories.
Identifies the most common reasons employees consider leaving their firms, offering actionable strategies for talent retention.
Presents insights on how firms can build a growth-oriented culture that supports professional advancement.

Why This Data Matters

For Legal Marketing Professionals

In an industry where pay transparency is often unclear, this report provides legal marketers with essential insights to benchmark compensation and career growth opportunities.

Key benefits include:

Understanding how salaries compare across different roles, firm sizes, and locations.
Gaining insights into team structures and the evolving dynamics of legal marketing departments.
Using data to negotiate better opportunities and plan for long-term success.

For C-Suite Professionals

For executives leading law firm marketing and business development teams, strategic decision-making relies on accurate data. The KHS People Salary Data & Insights Report equips firm leaders with key insights to attract and retain top-tier talent while ensuring competitive and equitable compensation structures.

C-suite leaders can use this data to:

Align compensation strategies with firm goals and market trends.
Optimize team configurations for better efficiency and productivity.
Ensure that their firm remains competitive in talent acquisition and retention.

Our Final Thoughts

KHS People continues to innovate by integrating data analytics and technology into legal marketing insights. The Salary Data & Insights Report is more than just a salary benchmark—it’s a strategic resource that empowers professionals and firms to navigate the evolving landscape of legal marketing with confidence.

By leveraging data-driven insights, KHS People is shaping a more transparent, competitive, and growth-oriented industry—one where professionals at every level can make informed decisions and drive their careers forward.